Insights

Here we provide articles and thought pieces from our management consultants that we feel will be of interest to our clients and other visitors to our site. We hope that you find them useful.

CMI Management article of the year

February 16th 2014

“The Fatal Bias” An excellent article by Dr Julian Goddard revealing how cutting costs is as likely to kill a company as increasing costs!

CMI Management article of the year

What is (or isn’t) Marketing?

February 8th, 2013

Incensed by the multiple misuses of the term ‘marketing’ FRSA Malcolm Johnston felt compelled to set the record straight…

 

The Agile Organisation

June 15th, 2011

Unpredictable, discontinuous change is an unavoidable consequence of doing business in 2011 and, as that discontinuous change is now predominantly driven by customers, an organisation that does not sense and adapt will die…

 

The challenges of Implementing a Marketing Strategy

January 2005

See full published article in academic journal ‘Journal of Medical Marketing’

Companies across the world persist in implementing marketing campaigns that are merely window dressing and not linked to bottom line results or driven by strategic objectives. This paper describes the journey taken by a company as it progresses from being an owner-managed wholesaler to a medium-sized enterprise with three business streams…