News Archive

Linked-In Workshop

September 18th, 2012  

On Thursday 4th October Malcolm Johnston will be co-hosting a LinkedIn business workshop at the Rural Business Centre, Writtle College. Visit our workshop page to find out more.

CISI Forum

September 17th, 2012  

Along with two other industry experts, Malcolm Johnston is speaking at the Chartered Institute of Securities and Investment’s Wealth Management Forum on the use of social media in the financial services industry.

The title of the forum is; Luddites or leaders: How can wealth managers approach the use of social media?

The event is on Tuesday 25th September in the City of London.

The Marketers’ Forum

September 4th, 2012  

Malcolm Johnston has been appointed a tutor at The Marketers’ Forum – teaching modules on the CIM Chartered Postgraduate Diploma in Marketing.

Contact Re-Formation Associates today to find out how we can help you.


Christina Underwood, Marketing Manager Deloitte and student on the CIM Professional:

“Malcolm taught the first module of my CIM Professional Diploma – Marketing Planning Process. Malcolm was a brilliant tutor. Malcolm was very good at demonstrating how the CIM framework could be adapted to the B2B context, which was very helpful when working on our projects. Lectures were enjoyable and I always left feeling confident in the new content I’d learnt. Malcolm provided invaluable support for the project, giving sound feedback and advice. Malcolm set the bar to a very high standard for my remaining modules and I would have been more than happy if he’d taught the entire course!”


Hayley Spalding, Product Marketing Manager Oce Canon Group and student on the CIM Professional Diploma in Marketing:

“Malcolm taught my first course at the Marketers Forum studying the ‘Marketing Planning Process’ module as part of the CIM Professional Diploma. As a tutor, Malcolm is inspirational. He is incredibly knowledgeable, considerate and supportive ensuring all students are not only actively involved but his utilisation of Socratic teaching ensured by the end of every lecture we were confident in our new-found skills and knew exactly how to progress further with our projects. All round, Malcolm was professionally excellent, hence the somewhat glowing recommendation.”

The future of Marketing

October 12th, 2011  

Click Here to read this exclusive article by Professor Malcolm McDonald(Oxon), MSc, PhD, D.Litt. FCIM FRSA, Academic Adviser to the City Digital Marketing Academy, on the future of Marketing.

Page 3 of 6«12345»...Last »