Re-Formation Associates’ Malcolm Johnston, was recommended to Cleveland Biotech by Swiftclean – a long standing client of over 3 years. Cleveland Biotech is based in the North East but provides FOG management (Fats, Oils and Grease) solutions throughout the UK to most of the major supermarket chains, pubs and restaurants as well as schools and leisure facilities.
Malcolm was called in to conduct a strategic review of the customer facing processes of CBIO and, after just two days work, had made twenty recommendations to the Board of CBIO which included process improvements, KAM skills enhancement and other customer focussed changes such as the acquisition of a CRM system to capture customer data. The CRM system will then feed customer and market intelligence in to the newly revitalised marketing communications activities of the company. Malcolm has been retained to implement the recommendations and is currently a familiar sight at the Stockton on Tees HQ of CBIO.
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Ben Hoskyns – Managing Director, Cleveland Biotech Ltd:
“Malcolm was recommended to us as a strategic marketing and KAM consultant and in the short time he has worked with us has made a significant contribution to the growth of our business. He got to grips with our products and market very quickly and made a number of recommendations that we agreed he should implement. These included; a fundamental re-think of our market positioning, the introduction of advanced sales skills and key account planning, managing the selection process for a new CRM system and then commissioning the system and, finally, setting the direction for our new marketing team. As a result of his interventions we have had some major sales successes and, because of the improvements he made in our sales and marketing strategy, I feel we are in a much better position now to take advantage of future opportunities.”